TCU Place 35 -22nd St. East, Saskatoon, SK    

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K'Lynne Johnson
CEO, Ellevance Renewable Sciences
Bolingbrook, IL, USA
Competing with Petrochemicals for Products
Monday, September 13, 2010
11:00 - 11:30 am

Abstract:  Green isn’t good enough. Competing in the large, established petrochemical markets will take more than proven technology and renewable feedstocks.

“Biorefineries” and “Platform chemicals” are concepts that the renewables industry have used regularly, but clarity around how these concepts can be utilized to help renewables compete with established petrochemical refineries has yet to emerge.

While everyone knows that capital counts, and will be critical to competing with the depreciated assets of petrochemicals, it’s apparent that finding overall capital efficiency is a challenge. Reviews of biofuels companies that have struggled or failed indicate that the effects of working capital have not been adequately factored into some of their plans.

The effects of rising or high petroleum costs are also insufficient to ensure success. Bioproducts will need feedstocks too – and suppliers of these renewable feedstocks understand the inherent value of their products. As petroleum costs rise, correlations with renewable feedstocks are certain to strengthen – as has already been demonstrated. And the success of bioproducts will create new demand on renewable feedstocks – has the supply/demand effect on the feedstock for your favorite bioproduct been anticipated?

Bio-based product companies that deploy the key criteria and strategies to be discussed in this talk can successfully accelerate their products entry into petro chemical markets. Ignoring them may result in failure, regardless of government grants, subsidies or mandates.
K'Lynne has worked within the oil and petrochemicals industry over the past 19 years for Amoco, BP and Innovene. During this time she has worked in a variety of roles covering general business management, e-commerce, supply chain optimization, HR management, strategy development, leadership development and organizational design and effectiveness. Prior to her current role as CEO of Elevance, K'Lynne was the Senior Vice President of the Global Derivatives operating company within Innovene. K'Lynne's SVP role included P&L accountability for multiple global commodity and specialty chemicals businesses with revenues of $3 billion and 1100 employees across North America, Europe and Asia. The Global Derivatives business was one of three operating companies within Innovene, one of world's largest global petrochemical and refining companies with 2005 revenues of $26 billion and 8200 employees. K'Lynne's background includes a Masters degree in Organizational Behavior from Brigham Young University's Marriott School of Management and a BS in organizational psychology.

Click to view K'Lynne Johnson's ABIC 2010 presentation