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K'Lynne
Johnson
CEO, Ellevance
Renewable Sciences
Bolingbrook, IL, USA
Competing with
Petrochemicals for
Products
Monday, September 13, 2010
11:00 - 11:30 am
Abstract:
Green isn’t good
enough. Competing in
the large,
established
petrochemical
markets will take
more than proven
technology and
renewable feedstocks.
“Biorefineries” and
“Platform chemicals”
are concepts that
the renewables
industry have used
regularly, but
clarity around how
these concepts can
be utilized to help
renewables compete
with established
petrochemical
refineries has yet
to emerge.
While everyone knows
that capital counts,
and will be critical
to competing with
the depreciated
assets of
petrochemicals, it’s
apparent that
finding overall
capital efficiency
is a challenge.
Reviews of biofuels
companies that have
struggled or failed
indicate that the
effects of working
capital have not
been adequately
factored into some
of their plans.
The effects of
rising or high
petroleum costs are
also insufficient to
ensure success.
Bioproducts will
need feedstocks too
– and suppliers of
these renewable
feedstocks
understand the
inherent value of
their products. As
petroleum costs
rise, correlations
with renewable
feedstocks are
certain to
strengthen – as has
already been
demonstrated. And
the success of
bioproducts will
create new demand on
renewable feedstocks
– has the
supply/demand effect
on the feedstock for
your favorite
bioproduct been
anticipated?
Bio-based product
companies that
deploy the key
criteria and
strategies to be
discussed in this
talk can
successfully
accelerate their
products entry into
petro chemical
markets. Ignoring
them may result in
failure, regardless
of government
grants, subsidies or
mandates.
Biography
K'Lynne has worked
within the oil and
petrochemicals
industry over the
past 19 years for
Amoco, BP and
Innovene. During
this time she has
worked in a variety
of roles covering
general business
management,
e-commerce, supply
chain optimization,
HR management,
strategy
development,
leadership
development and
organizational
design and
effectiveness. Prior
to her current role
as CEO of Elevance,
K'Lynne was the
Senior Vice
President of the
Global Derivatives
operating company
within Innovene.
K'Lynne's SVP role
included P&L
accountability for
multiple global
commodity and
specialty chemicals
businesses with
revenues of $3
billion and 1100
employees across
North America,
Europe and Asia. The
Global Derivatives
business was one of
three operating
companies within
Innovene, one of
world's largest
global petrochemical
and refining
companies with 2005
revenues of $26
billion and 8200
employees. K'Lynne's
background includes
a Masters degree in
Organizational
Behavior from
Brigham Young
University's
Marriott School of
Management and a BS
in organizational
psychology.
Click to view
K'Lynne Johnson's ABIC 2010
presentation
